The term "popular brands" refers to well-known and widely recognized companies or products that have gained a large following among consumers. These are usually established names in their respective industries, with strong brand recognition, loyal customer bases, and high sales volume. Popular brands often invest heavily in marketing and advertising campaigns to maintain and grow their reputation, as well as to attract new customers. They may also be associated with quality products or services, innovative designs, and a strong sense of identity that resonates with consumers.